Thursday, January 3, 2013

FishbowlLA: Magic Castle 50th Anniversary Celebrations Get the Daily Mail Treatment

FishbowlLA
LA Media News, Unspooled
Magic Castle 50th Anniversary Celebrations Get the Daily Mail Treatment
Jan 3rd 2013, 08:15

Who better to write up coverage of the special 50th anniversary plaque dedication and gala that took place Wednesday at Hollywood’s famed Magic Castle than an LA journalist who goes by the Twitter handle @MagicScribe and describes himself as “a sub-par journalist who can do a few card tricks.”

Mike Larkin certainly knows all the Mail Online tricks that have made his outlet the most trafficked newspaper website in the world and a staple of The Drudge Report. The outlet’s local brand of Web hocus pocus, tapped out assembly-line style at several westside offices, typically includes a top-heavy celebrity headline and as many gigantic photos of Hollywood boldface as possible. In other words, no Tom LaBonge here.

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