Thursday, January 3, 2013

Fashionista: 5 Reasons the Target x Neiman Marcus Collab Tanked

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5 Reasons the Target x Neiman Marcus Collab Tanked
Jan 3rd 2013, 16:37

Screen shot 2013-01-03 at 11.16.13 AM

The Target x Neiman Marcus holiday collaboration was the supercollab to end all supercollabs: A partnership with the CFDA and all its most famous members, to be sold at Nieman Marcus and Target. It launched following not only tons of media buzz, but also TV commercials (that seemed to air constantly) and even an elaborate Revenge tie-in. Everyone from Zoe Saldana to Leighton Meester went to the launch party. And yet, it tanked.

Here’s why:

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