Monday, January 21, 2013

Fashionista: Dana Lorenz Relaunches Fallon’s Website, Explains the Difference Between Fenton and Fallon

Fashionista
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Dana Lorenz Relaunches Fallon's Website, Explains the Difference Between Fenton and Fallon
Jan 21st 2013, 20:40

A clip from a Fallon mood board

Jewelry designer Dana Lorenz‘s higher-end collection Fenton and her lower-priced diffusion line Fallon often get mixed up. But Lorenz is aiming to further distinguish Fallon from its big sister through today’s relaunch of Fallonjewelry.com.

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