Thursday, December 13, 2012

Fashionista: Levi’s Goes Toxic-Free Following Elaborate (and Creepy) Protests

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Levi's Goes Toxic-Free Following Elaborate (and Creepy) Protests
Dec 13th 2012, 16:35

Screen shot 2012-12-13 at 11.17.31 AM

Following Zara’s lead, another major apparel brand–the world’s largest denim brand, actually–has committed to changing its manufacturing practices following pressure from Greenpeace and its recent report on the hazardous chemicals clothing companies use to manufacture many of their products.

This time, the protests were right in line with the offending brand’s own marketing.

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