Fashionista: How I’m Making It: Imogene + Willie

Fashionista Fashionista.com is an online explosion of personalities, companies, events and trends that shape the fashion universe. We chronicle the fashion trail from the runway to the first Canal Street knockoffs, while dishing the latest in supermodel gossip and finding the hottest new designers.

How I'm Making It: Imogene + Willie Nov 30th 2012, 21:00 Since husband-wife duo Matt and Carrie Eddmenson started their designer denim line Imogene + Willie out of a former gas station in Nashville’s 12 South neighborhood in 2009, their greatest challenge has been keeping up with the brand's incredible growth–which, you know, isn’t a bad problem to have. Featuring impeccable craftsmanship that pays attention to fit and stitching detail, their made-in-the-U.S.A. handcrafted denim fills a huge void in the market. We caught up with the Eddmensons to find out how they got to where they are now–and where they’re going next. Continue reading » Follow Fashionista on Twitter or become a fan on Facebook.

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