Fashionista: Get the Scoop on Glamour.com’s Relaunch and New Hires

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Get the Scoop on Glamour.com's Relaunch and New Hires Nov 29th 2012, 19:00 With 5.5 million monthly uniques and five million followers on social media, Glamour.com is the largest web property out of Conde Nast’s women’s magazines. But Glamour editor-in-chief Cindi Leive, along with Digital Managing Director Mike Hofman are looking to grow even bigger. “These are numbers we’ve achieved with our old site, which is fine, but certainly not the kind of site that was going to take us out of the magazine companion site category and really make us a player,” Leive told us. Despite the fact that ad pages in print mags still draw more money for publishers, Leive understand the importance of digital (something that can’t be said for all print editors). “We have a young tech obsessed reader in her early 20s and 30s,” she said. “There's no way you can thrive today as a brand aimed at young women if you have a print-first mentality and I think you can't survive if you have a print versus digital mentality.” Continue reading » Follow Fashionista on Twitter or become a fan on Facebook.

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